Market Me Social has a comprehensive list of digital marketing services.
Web design for any vertical. Foodie? Photographer? Real Estate? Service Industry? Consulting? Market Me Social has numerous template options for you to choose from that can be completely customized to your liking. All built in HTML5 and will be designed for any mobile device. The Market Me Social team is always ahead of the curve to keep your site up to date with all of the constant changes in SEO, mobile design, and sharing tools. Your site will come complete with not only Google Analytics but also the complete suite of Google’s Webmaster Tools. A Google friendly site is a must because…well..it’s Google. Enough said.
Websites in many cases are replacing the traditional brick & mortar storefronts. The needs though are completely parallel. Does a physical storefront need maintenance? Yes. So does your website. Does a physical storefront need to be adaptable to consumer behavior? Yes. So does your website. Does your physical storefront need to be strategically placed so that it is easy to find and easy to get into? Yes. So does your website. Market Me Social provides our clients with the peace of mind that their website (storefront) will always be up and running to its optimum capacity.
What are the key components of your website?
- SEO friendly to include proper H-tags, page tags, meta description, image alt tags.
- Responsive design for all devices
- Easy navigation and calls to action
Read More – Website Content Fundamentals To Get You Started
Everything you do online should support your overall brand statement, mission, goals. However you label it, there must be consistency. What are you doing to showcase that your brand exists not to just sell something but to be part of a great community? Have you carefully examined the
Think of your favorite soft drink brand. How many different mediums do they use to advertise their product to you? Now think about your web site. How are you advertising it on to the Internet? You probably have your favorite search engine whether it be Google, Bing, or Yahoo. Which one should you advertise your web site on? Hopefully, you will want to advertise on all 3 of these big powerhouse players. One way you can do this is with Search Engine Optimization.
What are the digital components of your brand?
- Colors – Identify and use the hex-code associated with your brand colors.
- Font – Determine what font you want in your text and in your titles. Use the same font throughout your digital and print media both on your website and off.
- Logo and Tagline – Don’t overthink your logo. Keep it simple. Test it out on all of your digital media for layout look and feel.
Search Engine Optimization
A website is of little value if Google simply waves at it as it passes you by. Your site needs proper search engine optimization (SEO) in order for it to be picked up by Google and other search engines. A competitor analysis will help you understand what keyword and keyword phrases you need to rank for. A strategic content plan will be outlined to attain your overall SEO goals.
What is Search Engine Optimization (SEO)?
- Specific sets of content that are designed with a specific set of keywords.
- Creation of content based on Google’s requirements.
- Remember that people are reading your content. Make sure your content is people optimized.
Your web site is full of information. But having information is not good enough. Think about it; How do you find products or services that you need/ Chances are you did a search and you clicked on a link that was in the top 10 choices on the first page. Without search engine optimization (SEO), a business website cannot be found organically. There is much more to SEO than getting your site listed on search engines. For example, there is a proper use of words on your page, connections between your pages and others and structure. A proper SEO enabled site will also give a better experience that invites the user to stay longer on your site which will lead to conversions.
Did you know a properly SEO enabled site is a source of free advertisement on search engines? Free advertisement can
Imagine giving instruction to someone needing to find a particular subject in a specific book that is 10,000 pages long. Now imagine they must find that subject without any type of reference related towards a section, chapter or page of that book. How are they supposed to find that subject? To further complicate matters, imagine that book is stored on one of many hundreds of shelves in a library the size of a couple city blocks. How are they supposed to find that book?
Imagine giving instruction to someone
In the scenario above, your website is the book being searched for and the Internet is library. Finally, Internet search engines are the instructions needed to go out and search for that book. But one more thing is needed; one or more indexes (keywords) that will point you in the right direction.
Search engines contain the instructions needed to read the indexes, or keywords, of your site. When the user searches for a particular subject, these search engines rely on these keywords to make their instructions useful and provide pointers to potentially valid information. Without keywords, your website has nothing to stand up for itself and say, “Here I am. Look at me!”
Much like a text book with an index that will help a reader find a specific subject, keywords to a web site help the Internet user to find your site. The challenge is what keywords should be used?
How do I come up with keywords for SEO?
- It starts with the research. Identify what your main keywords about your business are and research all related keyword structures.
- Have your team list the most common questions your customers ask. Look for patterns.
- Use software tools such as Google’s Keyword Planner.
- Research your competitions website. Identify what keyword phrases they are using.
This is no longer an option in the digital world. Your site needs to be protected against spammers, malicious malware and much more. Standard security measures and website backups are available to protect your digital assets.
Social Media Channel Setup
Facebook, Pinterest, Twitter, Instagram could be key social channels that will drive traffic to your website. We provide simple setup solutions that reflect your overall brand and will set you apart from your competition.
Social Media Content Distribution
Knowing that social media is a key avenue to drive website traffic, you need a simple content distribution system in place. We will find the relevant content that speaks to your brand and posts to your content channels for you so that you can focus on what you do best—-> Making Your Customers Happy!
Social media channels can be pots of gold when it comes to website referral traffic. Common questions that come up are:
- How much?
- And how often?
Take advantage of our unique insights into your consumers behavior which are based on facts and not on opinions. There is no doubt that your target market is using some form of social media. Blasting your community with STUFF about YOU will not work. A solid approach to content curation and distribution will show your unique community that you are relevant. Social channel distribution also plays a part in website referral traffic.
Pay Per Click Advertising
Google, Facebook, Instagram Twitter, LinkedIn, YouTube all have ways to help drive awareness of your brand, your website, and your services. There is more to these campaigns than just throwing money into an ad and hoping for the best. Our ad campaigns are designed to meet your target goals, people, location and much more so that your ad dollars are spent with the optimum conversion in mind.
So you have a completely SEO friendly website. Time to kick your heels back and watch the bank account grow? Ummm….NO! Don’t believe that hype. Don’t believe that the job is done and people will magically show up on your site and by your stuff. Like any good venue, you need to carefully craft an invitation that will make people WANT to visit your site. That’s where target pay per click (PPC) advertising comes into play. The ability to have a solid ROI (return on investment) when it comes to your PPC campaigns has never been better. Market Me Social will identify your target market for you so that every dollar you spend will create brand awareness and lead you to more business.
How to use pay per click advertising
- Identify your goals associated with your campaign. Is this for brand awareness? Is it to build website traffic? Are you looking to sell a product or service?
- Create A/B split tests to identify which ads are performing better.
- Identify your target markets. Create those segments and drill into your data to truly identify who your customers are and where they are located.
Sponsored Stories and Re-Marketing
Events, blog posts, charity functions, press releases should never be a one and done social post. Social algorithms are always changing. It continues to be a challenge for you to edge someone else’s with millions of pieces of content being posted every day. That’s where sponsored stories and re-marketing campaigns come into play with your digital advertising strategy.
Online Review Management & Response
Struggling to get more reviews? Tired of asking customers for a review but receiving virtually no response? Our solutions will get you those reviews automatically. More reviews mean more business. Statistics continue to indicate that consumer decisions are based on online reviews. Receive reviews from Google, Yelp, Facebook and many others and showcase them on your website for all of your future customers to see.
Unless you have an in-house or contracted Public Relations group to turn to, you may not know how to respond. Many companies feel that if they avoid even having social media channels that this will save them the trouble. WRONG! People will talk about you no matter what. You just need to channel the discussion. Market Me Social is prepped to handle
There are many competitors out there. Any good business will learn more about their competition and determine
In like manner, your competitors may be advertising in 2 different social media platforms; Facebook and Twitter. You too may be doing the same. However there exists more than just these two social media big players. Your goal is to take advantage of other social media avenues. But that is not all. We can learn from our competitors to see how they are reaching out to their community and imitate where possible and take advantage of areas they may be ignoring. A competitor review helps you to achieve these goals further increasing your reach to potential clients.
Information gathered from your website and from your ad campaigns can be nurtured into great follow up opportunities. A customer you may not have today could very well be a customer tomorrow. We work with you to harness your customer data and provide continuous value to retain existing customers and to gain new ones.
Assuming you already have lead generation and lead collecting tools in place, the next step is how to harness this data without looking like a spammer. Email marketing keeps you on your customer’s mind. It supports your brand…your community. It allows you to add that extra touch point to build trust in your customer and get them talking about you.
How do you develop an email marketing strategy?
- Have a call to action on your website or social posts
- Use these calls to action to identify interests
- Develop drip campaigns that specifically address those interests
- Create triggers within those campaigns to launch other content directly to your subscriber and/or notify your sales person for follow up action.
Blog Content Development
Google loves content. The simplest sentence ever when it comes to your website. No games. No gimmicks. A blogging strategy is the clearest point towards organic rankings. A sustainable solution is put into place that will focus on your keyword needs and drive your content to top placement.
Do you know what Google really loves? Google loves it when it finds out that other websites love you. Guest blogging, local listing services, links to your content and much more are Google gold. Content creation is the key. No, I did not say keyword content creation is the key. Content that tells your story. Content that grabs a humans attention. Content that is share-worthy. It does not matter what you sell or provide, there is a story. Your passion for your company, your people and your product needs to come alive in the content that is posted. Market Me Social provides the direction and the services to make this happen.
How long should my blog be?
That varies based on industry and audience. Google loves long form content based on its current algorithm so we are talking about thousand words or more. However you may have only short message that you are trying to get out to your audience. A good minimum to go by is 350-400 words. You don’t want to get docked for having what is called “thin content”.
Video outranks static images anytime and anywhere. Whether you need simple infomercials or a full blown commercial, we have the options and solutions for you.
Digital Marketing Training & Consulting
You may have a marketing department in place but need some strategic direction and deliverables. You have a solid business plan but no marketing plan to launch your business model. Those are components we consult and train your team on.